Creative Champions: UP Wins Nine ‘CASE’ Awards for Marketing, Design & Writing

Awards and Rankings

November 21, 2024

A collection of images of the award winning assets made by the UP marketing staff

Not all Pilot champions wear uniforms.

This fall, the University of Portland marketing team of creative writers, designers, and videographers have earned a purple pride standing ovation after scoring nine Best of District VIII Awards from the Council for Advancement and Support of Education (CASE).  

The University’s nine award-winning CASE entries emerged from nominations at colleges and universities in Oregon, Washington, Alaska, Idaho, Montana, and Western Canada.   

Portland Magazine earned six “Best of CASE District VIII Awards” in the following categories:  

The cover of the Summer 23 edition of Portland magazine

  • After the War, by Marie Hashimoto—Category:  Writing > News/Feature
  • It’s Alive, by Cheston Knapp—Category: Writing > News/Feature
  • The Luthier, video by Chris Brecht (based on the profile “The First Real Six-String”)—Category: Videos > Promotional (Short)

Portland ’s six district awards follow its recent national honor—a 2024 CASE ‘Circle of Excellence’ Bronze Award for Magazines: Alumni/General Interest.    

Portland magazine has a long tradition of engaging our readers through deeply human stories inspired by the people and values of University of Portland. What an honor to carry forward this tradition and to be recognized among our peers,” said Portland Editor Jessica Murphy Moo.

 

Case awards logo badge

UP’s Creative Services team in the Marketing and External Web Services Division earned three district awards: 

 UP Director of Creative Services Elizabeth Gilmore used the term “small-but-mighty” to praise the in-house team that delivered this award-winning work—including designers Pat McDonald and Sophie Peterson and writer/specialists Danielle Centoni and Emily Nelson.   

Gilmore noted the creative services team relied on its own extensive research, staff photography, illustration, marketing, and design expertise to internally rebrand the UP Admissions suite of materials.   

“To address new consumer attitudes, we used a ‘keep it real’ approach with tactile elements to reinforce experiential realness, and hand-drawn lettering and illustrations to add a human touch,” Gilmore explained. “Candid, unvarnished photos and first-person stories from our current students gave our audience relevant, real-world information about what our University offers.”   

“From visually appealing campaigns and brochures to compelling Portland Magazine content, our brilliant designers and storytellers serve to amplify our mission here on The Bluff,” said UP President Dr. Robert D. Kelly . “I’m thrilled that peers throughout the region have recognized our team’s exceptional work with well-deserved professional praise.”